Tech Talk: The Very Basics to Build a Fashion Website

mix race saleswomen holding dresses fashion boutique big shop female clothes shopping mall interior cartoon characters full length flat horizontal vector illustration

With many of our social media followers being entrepreneurs with side hustles, especially in the fashion and beauty industries, we decided to launch a Tech Talk series with John Conley, owner and Chief Social Media Servant at Samsona Software. He’s the author of the soon to be published eBook, “The 2020 Business Guide to Digital Transformation Governance: How to Technologically Transform Your Organization for the Cloud.”

No, we’re not going to get geeky or nerdy, but wanted to help clear up the very basics behind creating modern, responsive, and visually appealing websites with social media integration and optimization. For the sake of disclosure, Samsona Software is part of Samsona Corporation, the parent company of our main sponsor, 50Plano.com.

Let’s dive right in…

CM: Thanks for helping us launch our Tech Talk series, Mr. Conley. With the fashion industry making a big, fabulous splash on the internet and social media in particular, where can up and coming fashion and beauty entrepreneurs learn to get online with their ideas?

Conley: You’re welcome. There are plenty of websites and videos, with a few geared towards the fashion and beauty space. The well-respected McKinsey Report just published a white paper on fashion industry trends, with an emphasis on internet technology. I think that shows just how far the fashion industry has come. That article is a good place to start for fashion entrepreneurs so that they at least come up with a good business plan based on the feedback in it. I also recommend checking out an article posted earlier this year describing in simple terms how to start an online clothing store. Finally, I’d recommend visiting the Fashion or Beauty sections of Wix.com to get ideas of the visual appeal of modern fashion and beauty sites.

CM: Those are great ideas. Thanks. Help our audience understand what makes fashion and beauty websites look so sexy and stunning, and how they can at least understand how to customize the look and feel of their sites to get an advantage over the competition. [Continue after image]

Conley: Today, entrepreneurs have a choice between their own websites versus only relying on a standard social media shopping feature as offered by Instagram, Facebook, Amazon, Pinterest and others. Most of the public is conditioned to doing the bulk of their online experience through the major social media platforms. So any entrepreneur launching their own website is competing with that. But with the right social media integration strategy, independent websites can maintain a visually appealing and customer-oriented experience from the social media platforms to the website, and back again. In other words, when your customer clicks on a link to your independent website from your social media pages, they won’t notice the difference, which is your goal.

CM: Glad you brought up social media integration. What things are needed to make those independent websites a seamless user experience for potential customers?

Conley: Without getting too technical, there are certain web page elements entrepreneurs should be familiar with before creating their websites. Every web page has two major elements: cascading style sheets (CSS) and web page markup language known as HTML.

CM: Those sound kinda geeky. Can you explain both in plain English?

Conley: Sure. Let me use a house to explain. Every house has a foundation and structure, walls, windows, etc. When first built, the house is there, but is very plain. There’s no paint, no carpeting, to pictures hanging on walls, no plants, nothing. This is what HTML is to every web page. It provides the foundation and structure of every page, but is plain like an old 1990s website. Going back to the house metaphor, that’s when you need an interior designer-decorator to come in and make it beautiful and pleasant to the senses. CSS is the interior designer of the HTML web page “house.” HTML5, the latest version of HTML, offers even more sexy features for the fashion industry than its predecessors.

Fashion quote, Letters and face of beautiful girls.

But the metaphor does not end there. Once you have a house with interior design, you still need certain features like plumbing and electricity to bring water and electricity into the house, and to remove water from the house when used. Utility companies provide these services. Likewise, a web page needs “services” to bring customer and product data into the web page, and then to move data from the web page to a database or specialized services behind the scenes. One of the most popular web page languages for this is JavaScript. For mobile devices, a very popular version of JavaScript is jQuery. I also recommend Adobe PhoneApp for creating mobile apps, which are similar to web pages.

CM: Wow, lots of helpful info. I never thought of web pages that way, the whole house and interior design metaphor. Mind blowing. You mentioned JavaScript and the idea of services behind the scenes. Is some of that related to what we keep hearing about cloud computing?

Conley: Yes indeed. So sticking with the utility company metaphor, cloud computing is similar to utilities. They provide a set of core services that small and large businesses need to conduct business without a cost to bust their budgets. Amazon (AWS) and Microsoft (Azure) are two of the biggest cloud technology “utility” companies around. The utility services that businesses need are database services, security services, networking services (such as when you have business operations in Dallas and Atlanta and need both cities talking to each other over the internet), and so on. Some companies also offer specialized utility services for accounting, human resources, and marketing, among others. When JavaScript, jQuery or other web page language needs to connect with these utility services on behalf of your web page, they talk to utility services in the cloud that are called “Software as a Service” (SaaS) services. To help understand this, think of how Texas broke up the electric utility industry years ago. There is a Electric Retailer and an Electric Wholesaler (those are not the exact terms, but stick with me). Oncor is the wholesaler, but my retailer is Reliant. Similarly, SaaS services are the “retailer” for cloud hosted “wholesalers.” Entrepreneurs don’t need to worry about the wholesalers in this article, but the SaaS retailer is good to get familiar with as that’s the group they will choose. Microsoft Office 365 is an example of a SaaS retailer that the average person is very familiar with.

CM: Very helpful into. I think the readers can digest all of that. Any final thoughts for this inaugural tech talk series?

Conley: I’d like the reader to take away from this interview that the glue between your pretty fashion and beauty web pages, and real business data behind the scenes, is what your small company needs to stay ahead of the competition and deliver excellent customer service. Understanding these basics should help you find the right web developer for your independent website. If you have friends who are good with social media stuff, hire them to wire up your website to your various social media pages as web developers can sometimes charge a lot for these services. Of course, if you need further help getting things started for your website, you can always reach out to me on this site, or SamsonaSoftware.com.CM: Ok thanks a bunch, Mr. Conley!

A Final Curvy Bikini Farewell to Summer – CurveMonsters Summer Party 2019 Vol 36

Oh no! Summer is over after today! Party responsibly all night! Next up is the CurvemonstersGlam Fall Ball season of swank party and glam looks, articles, and more, so stay tuned. And remember in January, we start the road to the 5th Annual CurveMonsters Summer Party, focusing on upping you fitness game!

Be sure to Like, Share, Subscribe and Comment!! Advertisers, Fall ball season is coming 🙂 Buy that special someone in your life the right looks as we transition from Summer to Fall!!

Featured Song: Dipped Out

P.s. Words of advice from our sound engineer: To enjoy the full, rich experience, please use a system with bass. Thank you!”

Check out SamsonaSoftware.com for your web development and media project needs! They are our sponsor and are running a sizzlin’ summer special just for your business!

Featured cover girl: @_stephanierao

Aaleeyahpetty
Amethystfranklynmusic
_blackgabbydoll
Karinairby
_meskyk
Jzapalvonkrishna
Lorraine_sd
Layna.me
Katvong_
Curvyandnatural
Deyana_mounira
Dam_vero
__shellyp
Fatimawhy
siete___
Iamthomasina
Westafricandol
Katyaelisehenry
Ayishadiaz
Sammyy02k
Ceesooopretty
Caamibernaal
Iamnayfit
Mxldnnn
Strellakatuncut
Ivaa.bee
_stephanierao
Missbuscemi
Manifesting_mary
Katanah.tease
Kiyomileslie
lissvalderrama19
Hollytushe
Officialdelianna
Jadakingdom

A Curvy September Finale – CurveMonsters Summer Party 2019 Vol 31

Be sure to Like, Share, Subscribe and Comment!! Advertisers, summer is on fire 🙂

Featured Song: Fearless Curvy Girls (Edit)

P.s. Words of advice from our sound engineer: To enjoy the full, rich experience, please use a system with bass. Thank you!”

Check out SamsonaSoftware.com for your web development and media project needs! They are our sponsor and are running a sizzlin’ summer special just for your business!

Featured cover girl: @ariiela.lalangostaofficial

Our new videos only Instagram page is online at @CurvemonstersVideos!

Summer is winding down (sigh), but we refuse to say goodbye lol!! It’s still several days left in the curvy summer season of bikinis, nightclubs and travel. Are your curves heating up the spot?

It’s our summer nights of curves, September Collection!! We don’t stop, dammit! Get them curves to the beach or dive in the pool 🙂 It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers keep contacting us to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are out in swarms 🙂 Full video will be on YouTube and Patreon…

We spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to party than with an eyeful of these video clips…

Visit these summer queens of curves, in order of appearance after the first 60 seconds:

La_mas_dura_de_rd_
Lasaina
Officialcakequeen
Amirahdyme
Pamelaalexandra
Thenumerauna
Zayleen.xo
Kaylag_
Katanah.tease
Darkskindchk
Modelbeestarr1
Hajia4reall
Precious.mumy
Gabbygavino
Himynamesteee
Lasaina
yoyacastillo19
Rachelkeren
ariiela.lalangostaofficial
maybel
Ayishadiaz
Justinalee
Officialdelianna
Myahskye
Mercedespanish
Zayleen.xo
Mya.curvz
Iam_sammij_
Demetriaobilor
Lainsuperable69

Nonstop Curves – CurveMonsters Summer Party 2019 Vol 24

Be sure to Like, Share, Subscribe and Comment!! Advertisers, August is on fire 🙂

Featured Song: Curvy Booty Jiggle

Featured cover girl: @

It’s another steamy 100 degree August weekend in Dallas, the height of the curvy summer season of bikinis, nightclubs and travel…and kids going back to school. Are your curves heating up the spot?

August is the hottest and most lit month because that’s when all the curvynists know it’s their last chance to do it big before school starts back up and everybody covers up…well, a little lol.

It’s our summer nights of curves, August Collection!! We don’t stop, dammit! Get them curves to the beach or dive in the pool 🙂 You all best be ready for this online summer party cuz it won’t stop till around Labor Day Weekend! It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers keep contacting us to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are out in swarms 🙂 Full video will be on YouTube and Patreon…

We spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to party than with an eyeful of these video clips…

The summer queens of curves, in order of appearance after the first 60 seconds:

Phfame
Yuliett.tores
Zeebee_g
Udreamofjordan
_chinesekitty
Indianqueentanya
Doubledose_twins
Brittanya187
Regan_kay
___kiane_
Riley4president
Moeshaboduong
The.plug.daughter
Misssperu

Solleon21
Pamelaalexandra
Lira_galore
Sammyy02k
Brittanya187
Alexisskyy_
Soyneiva
Demetriaobilor
Strellakatuncut
Doubledose_twins
Stephanie.marie.x3
_chinesekitty by fyeimages
Zayleen.xo
Toyboxdollz
just_call_me_sunshine___
Hollytushe
La_mas_dura_de_rd_
Missdridri
Misssperu
Mia_maarfia

The Curvy August Collection – CurveMonsters Summer Party 2019 Vol 22

Be sure to Like, Share, Subscribe and Comment!! Advertisers, August is on fire 🙂

Featured Song: Report to the Camera

Featured cover girls: @Faith.nketsi @Brittanya187

It’s 100 degrees this August in Dallas, the height of the curvy summer season of bikinis and travel. August is the hottest and most lit month because that’s when all the curvynists know it’s their last chance to do it big before school starts back up and everybody covers up…well, a little lol.

It’s our summer nights of curves, August Collection!! We don’t stop, dammit! Get them curves to the beach or dive in the pool 🙂 You all best be ready for this online summer party cuz it won’t stop till around Labor Day Weekend! It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers keep contacting us to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are out in swarms 🙂 Full video will be on YouTube and Patreon…

We spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to party than with an eyeful of these video clips…

The summer queens of curves, in order of appearance after the first 60 seconds:

Sky.machiavelli
Priscillasweetz
Precious.mumy
Iromy1217
Iamsodeelishis
Theportiaj
Stephanie_santiago
Trendsetta_lolly
Luscioustiffy_
Anythingforsirenaa
Hollytushe
Carovelezbetancourthoficial
Poshquen
Themulanhernandez
Yaniquecurvydiva
Brittanya187
Shantyydoll_
Lala.koi
_chinesekitty
Faith.nketsi
Deyana_mounira
Lala.koi
Celinepaolini
Missmercedesmorr
Nikki_c_lavie
Janetguzman
The_jodiejoe
Brittanya187
Jadaamor
Lemybeauty
Realberniceburgos
Loyaltyisme_217
Neivamara
Sachelamonte
Solleon21

All Star Curves of July Glam – CurveMonsters Summer Party 2019 Vol 18

Be sure to Like, Share, Subscribe and Comment!! Advertisers get your sh*t ready 🙂

Featured Song: Pullin Her String

Featured cover girl: @Saraacorradi

It’s still the middle of July on a weekend, babies, and it’s hot through most of the nation!!! It’s our All Star Curves of July Edition!! We don’t stop, dammit! Get them curves to the beach or dive in the pool 🙂 You all best be ready for this online summer break out party cuz it won’t stop till around Labor Day Weekend! It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers contact us right now to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are comin’ out in swarms 🙂 Full video will be on YouTube and Patreon… CurveMonsters Summer Party for June 2019

We spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to party than with an eyeful of these video clips…

The summer queens of curves, in order of appearance after the first 60 seconds:

Missnikkiibaby
_chinesekitty
Ayishadiaz
Alejandramercedesx
Briteady
Brittanya187
_madgalkris
Lalovetheboss
Rosaiiriisss
Realberniceburgos
Saraacorradi
Sachelamonte
Youcancallmelv
Karla_un_diamante
Hajia4reall
Zeebee_g
Jvcabby
Aleidanunez
Taureandym
Asandafoji
Loyaltyisme_217
Kween.lelo
Brittkayek
From Jaderamey
gabymar_lamariposa_
Mcuevaas
Katyaelisehenry
Kiyomileslie
lisy__.__
Missbraziliann
Lorraine_sd
Petrina.cako

CurveMonsters Summer Party 2019 Vol 14 Curves of July

Be sure to Like, Share, Subscribe and Comment!! Advertisers get your creatives ready 🙂

Featured Song: Seashells and Stilettos

Featured cover girl: @lola.koi

It’s the end of the 4th of July extended weekend, babies!!! Curves over stars and stripes. We don’t stop! Jet to the beach or dive in the pool 🙂 You all best be ready for this online summer break out party cuz it won’t stop till around Labor Day Weekend! It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers contact us right now to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are comin’ out in swarms 🙂 Full video will be on YouTube and Patreon… CurveMonsters Summer Party for June 2019

We spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to party than with an eyeful of these video clips…

The summer queens of curves, in order of appearance:

Rosaiiriisss
Alejandramercedesx
Mssskamille
Nikkinatural
Amirahdyme
Ana_gissette
Masikakalysha
Zayleen.xo
Ayishadiaz
Cherie.evie
Buddhabally
Taureandym
_madgalkris
Lelasiimone
Teddybearosito
Nika_iz_sexi
Soyneiva
Thejaydacheaves
Themulanhernandez
Sanchiworld
Gabbygavino
Lala.koi
Drea__king
Vicky_aisha
Ravieloso
Misssperu
Patricia__pires
Deyana_mounira
Dam_vero
Efia_odo
Pamelaalexandra
Thebritneymcgee
Thearabianprincess

Be sure to Like, Share, Subscribe and Comment!! Advertisers get your creatives ready 🙂

Featured Song: Sun Kisses at Noon

Featured Cover Girl: @Gisellelynette

It’s officially summer today, babies!!! Jet to the beach or dive in the pool 🙂 You all best be ready for this online summer break out party cuz it won’t stop till around Labor Day Weekend! It’s the 4th annual Curvemonsters Beach and Pool Summer Party, so advertisers contact us right now to promote your products and services!!! The summer heat is turning up here in the Dallas area, and curves are comin’ out in swarms 🙂 Full video will be on YouTube and Patreon… CurveMonsters Summer Party for June 2019

By now, you should know how we do around this time of year! It’s time to spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to kick off June than with an eyeful of these video clips…

The summer queens of curves, in order of appearance:

Thejaydacheaves
Florangelx
Iamthomasina
Ayishadiaz
Vanessacahue_
Lani_good
Lemybeauty
Missgeminii
_madgalkris
Mcuevaas
Therubirose
Wst_bank
Vanessabazanoficial
Miraclewatts00
Thearabianprincess
Maddymorebuckss
Phfame
Lelasiimone
Nicoleborda
Brazilianarab

CurveMonsters Summer Party June 2019 #8 – Mid Summer Night Curvy Women

Be sure to Like, Share, Subscribe and Comment!!

Featured Song: Met Her On Padre Island

It’s June 14th, babies! You best be ready for this June Beach Party! It’s the 4th annual Curvemonsters Beach and Pool Summer Party!!! The summer heat is turning up here in the Dallas area, and curves are comin’ out in swarms 🙂 Full video will be on YouTube and Patreon… CurveMonsters Summer Party for June 2019

By now, you should know how we do around this time of year! It’s time to spotlight the best, curve friendly swim looks on some of the most beautiful curvy women in the world. And what better way to kick off June than with an eyeful of these video clips…

The IG summer queens of curves, in order of appearance:

Thearabianprincess

Realberniceburgos

Aidamartinezw

_madgalkris

Realaimeeo

Sachelamonte

Strellakatuncut

Anacarolinatv

Gabbygavino

Ariel.foxx

Anastasiya_kvitko

Kiara_nichole

Thesassiestwalk

I.am.redrose100

Chefnelliface

Alexandramvp

Alexisskyy_

Candice

Gisellelynette

Imjessicareddy

Janetguzman

Karla_un_diamante

Karina__juliana

Kristenlive

Lilchayy

Princesstess_

Thatspereira