Tech Talk: The Very Basics to Build a Fashion Website

mix race saleswomen holding dresses fashion boutique big shop female clothes shopping mall interior cartoon characters full length flat horizontal vector illustration

With many of our social media followers being entrepreneurs with side hustles, especially in the fashion and beauty industries, we decided to launch a Tech Talk series with John Conley, owner and Chief Social Media Servant at Samsona Software. He’s the author of the soon to be published eBook, “The 2020 Business Guide to Digital Transformation Governance: How to Technologically Transform Your Organization for the Cloud.”

No, we’re not going to get geeky or nerdy, but wanted to help clear up the very basics behind creating modern, responsive, and visually appealing websites with social media integration and optimization. For the sake of disclosure, Samsona Software is part of Samsona Corporation, the parent company of our main sponsor,

Let’s dive right in…

CM: Thanks for helping us launch our Tech Talk series, Mr. Conley. With the fashion industry making a big, fabulous splash on the internet and social media in particular, where can up and coming fashion and beauty entrepreneurs learn to get online with their ideas?

Conley: You’re welcome. There are plenty of websites and videos, with a few geared towards the fashion and beauty space. The well-respected McKinsey Report just published a white paper on fashion industry trends, with an emphasis on internet technology. I think that shows just how far the fashion industry has come. That article is a good place to start for fashion entrepreneurs so that they at least come up with a good business plan based on the feedback in it. I also recommend checking out an article posted earlier this year describing in simple terms how to start an online clothing store. Finally, I’d recommend visiting the Fashion or Beauty sections of to get ideas of the visual appeal of modern fashion and beauty sites.

CM: Those are great ideas. Thanks. Help our audience understand what makes fashion and beauty websites look so sexy and stunning, and how they can at least understand how to customize the look and feel of their sites to get an advantage over the competition. [Continue after image]

Conley: Today, entrepreneurs have a choice between their own websites versus only relying on a standard social media shopping feature as offered by Instagram, Facebook, Amazon, Pinterest and others. Most of the public is conditioned to doing the bulk of their online experience through the major social media platforms. So any entrepreneur launching their own website is competing with that. But with the right social media integration strategy, independent websites can maintain a visually appealing and customer-oriented experience from the social media platforms to the website, and back again. In other words, when your customer clicks on a link to your independent website from your social media pages, they won’t notice the difference, which is your goal.

CM: Glad you brought up social media integration. What things are needed to make those independent websites a seamless user experience for potential customers?

Conley: Without getting too technical, there are certain web page elements entrepreneurs should be familiar with before creating their websites. Every web page has two major elements: cascading style sheets (CSS) and web page markup language known as HTML.

CM: Those sound kinda geeky. Can you explain both in plain English?

Conley: Sure. Let me use a house to explain. Every house has a foundation and structure, walls, windows, etc. When first built, the house is there, but is very plain. There’s no paint, no carpeting, to pictures hanging on walls, no plants, nothing. This is what HTML is to every web page. It provides the foundation and structure of every page, but is plain like an old 1990s website. Going back to the house metaphor, that’s when you need an interior designer-decorator to come in and make it beautiful and pleasant to the senses. CSS is the interior designer of the HTML web page “house.” HTML5, the latest version of HTML, offers even more sexy features for the fashion industry than its predecessors.

Fashion quote, Letters and face of beautiful girls.

But the metaphor does not end there. Once you have a house with interior design, you still need certain features like plumbing and electricity to bring water and electricity into the house, and to remove water from the house when used. Utility companies provide these services. Likewise, a web page needs “services” to bring customer and product data into the web page, and then to move data from the web page to a database or specialized services behind the scenes. One of the most popular web page languages for this is JavaScript. For mobile devices, a very popular version of JavaScript is jQuery. I also recommend Adobe PhoneApp for creating mobile apps, which are similar to web pages.

CM: Wow, lots of helpful info. I never thought of web pages that way, the whole house and interior design metaphor. Mind blowing. You mentioned JavaScript and the idea of services behind the scenes. Is some of that related to what we keep hearing about cloud computing?

Conley: Yes indeed. So sticking with the utility company metaphor, cloud computing is similar to utilities. They provide a set of core services that small and large businesses need to conduct business without a cost to bust their budgets. Amazon (AWS) and Microsoft (Azure) are two of the biggest cloud technology “utility” companies around. The utility services that businesses need are database services, security services, networking services (such as when you have business operations in Dallas and Atlanta and need both cities talking to each other over the internet), and so on. Some companies also offer specialized utility services for accounting, human resources, and marketing, among others. When JavaScript, jQuery or other web page language needs to connect with these utility services on behalf of your web page, they talk to utility services in the cloud that are called “Software as a Service” (SaaS) services. To help understand this, think of how Texas broke up the electric utility industry years ago. There is a Electric Retailer and an Electric Wholesaler (those are not the exact terms, but stick with me). Oncor is the wholesaler, but my retailer is Reliant. Similarly, SaaS services are the “retailer” for cloud hosted “wholesalers.” Entrepreneurs don’t need to worry about the wholesalers in this article, but the SaaS retailer is good to get familiar with as that’s the group they will choose. Microsoft Office 365 is an example of a SaaS retailer that the average person is very familiar with.

CM: Very helpful into. I think the readers can digest all of that. Any final thoughts for this inaugural tech talk series?

Conley: I’d like the reader to take away from this interview that the glue between your pretty fashion and beauty web pages, and real business data behind the scenes, is what your small company needs to stay ahead of the competition and deliver excellent customer service. Understanding these basics should help you find the right web developer for your independent website. If you have friends who are good with social media stuff, hire them to wire up your website to your various social media pages as web developers can sometimes charge a lot for these services. Of course, if you need further help getting things started for your website, you can always reach out to me on this site, or Ok thanks a bunch, Mr. Conley!

Do You Know the Dark Side of the Luxury Fashion Industry?

Every year, we look forward to all the high end fashion weeks in major capitols around the world. Unfortunately, the media seldom tells us about the labor practices behind our favorite brands. The DW media outlet published an alarming expose on the dark side of the biggest fashion houses. And the politicians look the other way while near-slave conditions exist.

The Most Flawless and Fabulous This Fall

In recent years, the fabulousness of Fall styles has emanated from curvy fashionistas everywhere, and more and more high end fashion houses have taken notice. For the top fashion brands who have embraced the curve in recent years, curvynistas from all over thank you. Question for the other leading fashion houses who still have yet to incorporate curvynistas in their runways: Why do skinny girls still get to have all the fun? Lol we have love for all fashionistas of all sizes, but surely the world has been groomed to embrace the curve now, thanks in part to efforts like those of us with our social media magazine approach linking all our online sites with Instagram.

This Fall, we want to see more flawless and fabulous curvynistas hit the runway as they are some of the best influencers out there. And in this article, we spotlight some eye poppin’, curve friendly styles we came across in our daily photo mining activities. Enjoy…

This slideshow requires JavaScript.


You’re VIP at the Lit Summer Curve Party!


You’re VIP at the Lit Summer Curve Party! So you will not be bored this summer. This is a Curve Monsters/50 Plano TV social media show where we identify the most attractive curvy women everywhere who are smart about their business, or show potential to take their talents to the next level!

Our YouTube Channel, the most stylish and curviest channel on the planet! Don’t fear the curve, embrace it! Branding classy curvy models everywhere starting in Dallas. It’s simple: just be curvy. We’ll find you. Being curvy and glamorous is more than just waking up like that. It’s the right fitness regimen, having the right glam team, traveling to the right spots, and having an active social life that makes an impact on others.

Hottest Curvynista Outfits This Spring Vol 1

Hey curvynistas and their fans! I’m your host, John the CEO, bringing you the
Hottest Curvynista Outfits This Spring! Are you readdddyyyyyyyyy?…Let’s go…

These are the Curvynistas (curvy fashionistas) in order of appearance:
@amirahdyme in @yerecollection
@kissedbyken in @alyssia_and_company
@erikayvonnerose in @fashionnova
@therealbody3x__ by @stevenoakk
@camilacamposoficial in @modamycloset
@angelbrinks in @angelbrinksfashions
@_1taylor in @luvyastyle____
@cynsantana in @shopsnu code: SaleOnSale
@melinda.kemp in @maurieandeve
@mselliss in @fashjonn
@nataliehalcro in @bad_af_fashion
@justtnic in @windsorstore
@oliviapierson in @meshkiboutique
@lemybeauty in @shopohrange
@uchemba_ by @shotbytony
@sommerray in @fashionnova jeans
@claudialb01 in @nlstoreperu
@romeriaro in @vixensroom_
@pauline.ivonne in @badgalblvd
@pauline.ivonne in @kamsclothing
@iskra in @fasionnova with @popandsuki bag
@briannaamor in @kamsclothing


These Curvynistas are showing curvy women everywhere that the hottest fashions are made for them!

70 Hottest Spring Looks You Might Slay Right Now

If you’ve kept up your Spring fitness and diet routines, then your curvy frame might just be ready to put some pressure on the hottest new looks! From glam to casual and everything in between, we’ve scoured the internet looking for the best curve friendly looks for our favorite Curvynistas: YOU! Check out the slide show and see which looks are right for your curves…

This slideshow requires JavaScript.

70 Internet Breaking Curvy Style Shots Right Now!

This slideshow requires JavaScript.

Every now and then, you’ll hear of an A-List celebrity posting a photo that is so stunning that it gets seemingly an endless number of likes on social media, particularly Instagram. And when it gets so many likes, say 1 million or more, tabloids like TMZ take an interest and do a blurb about them. A few such shots actually have brought down certain websites and social media pages, such as Kim Kardashian’s nudes did a couple of years ago. But do they break the internet because they are very attractive in a captivating way, or because of the notoriety of their celebrity status? (Cont’d after pic…)


Given our experience pouring over thousands of photos of the most gorgeous and curvy women on the planet, we have developed an uncanny eye for identifying those pics that can definitely break the internet, or at least show that the curvy fashionista in those photos can bare it all and post photos that can break the internet. In addition, since we are non profit, there is no conflict of interest, meaning we are unbiased in our selections. (Cont’d after pic…)


So how do we identify the pics we think could break the internet? We posted our photo guidelines on this site, but we can recap. Besides being curvy and proportionate, we look for curve friendly style choices, photo quality (including resolution and environment), the contrast between the outfit colors and the background colors, and how much of the body is viewable without distortion or “cutting the curve” as we call it (when key parts of the womanly curves are cut off due to the camera angle/positioning). And most importantly, we usually prefer that “it factor” eye contact between the woman and the camera lens. Believe it or not, not looking into the camera lens can cost up to 20% of likes. For example, a pic that would normally get 100 likes would instead get 80 likes because of lack of eye contact. Few pics can overcome this, though, and we have a few in this collection.

Each pic has the woman’s Instagram name embedded in the text to the right. Without further ado, the photo gallery above contains the stunning, sensational pics we feel have that “internet breaking” quality…