For the past couple of years, as we’ve poured through thousands of curvy social media pages, one of the popular bag brands has been Coach. Many of you love the brand. But after acquiring the Kate Spade brand for about $2.4 billion recently, and Stuart Weitzmann two years ago, the 76 year old luxury brand decided to restructure itself as a luxury holding company, with Coach being a brand under the new Tapestry umbrella. It’s sort of similar to when Google became Alphabet, yet still keeping the Google search brand. Critics on social media and the luxury industry apparently didn’t quite get the memo, and unleashed a firestorm of tough words about the new Tapestry name. You can read the entire juicy story on Reuters here.