Interesting business article from Entrepreneur Magazine. Here’s a snippet. Do read the rest on their website…

Ashley Alexiss had one prevailing problem she wanted to solve when she decided to launch her own swimwear line. “For a lot of women, trying on new swimwear before the summer … it almost makes you want to hit the beach in a snowsuit,” she says. “So I want to try to change that for women.”Enter Alexiss Swimwear, a line that “embraces curves, big or small, helping women find confidence with a touch of style and flare.”

Source: 10 Startup Secrets You Can Learn From Plus-Size Model and CEO Ashley Alexiss